Extra DRY is a project of collaboration between Peep-Hole and DRY Cocktails & Pizza at Via Solferino 33 in Milan. The initiative comes from a shared desire to take art out of its usual places and experiment with its possible insertion in different contexts. From 8 October to 24 November, for the first appointment of Extra DRY, Diego Marcon presents the videos salut! hallo! hello! (2010), Storie di fantasmi per adulti (Ghost Stories for Adults, 2010) and Pattini d’argento (Silver Skates, made in collaboration with Federico Chiari and Anna Franceschini, 2007).

The invitation on the part of the founders of DRY, who are also art lovers, to imagine a project that brings art into their venue, offers an opportunity for Peep-Hole to experiment with new ways of connecting with a wider audience, putting them in touch with contemporary artistic research. The high quality, contemporary spirit and accessibility that are DRY’s strong points become the guidelines for Extra DRY, a program of video screenings focusing on the younger generations of Italian art. Starting in October, videos will be shown by Diego Marcon, Cleo Fariselli, Riccardo Giacconi, Giovanni Giaretta, Alice Ronchi and Francesco Joao Scavarda, each with a two-month solo stay in the venue.

During this period the spaces of DRY will host three videos, installed in different rooms, on view during regular opening hours. The artists’ projects are “mimetically” inserted in the convivial spaces of DRY, suggesting a different situation of viewing and a continuous flow of images that produce a transformation of perception, drawing attention to the work. DRY thus becomes a showcase for the most interesting artistic experimentation of the latest generations, and an opportunity for a wider public to get acquainted with the work of these young artists.

Diego Marcon (Busto Arsizio, 1985. Lives and works in Paris). With a degree in cinema-television editing from the School of Cinema, Television and New Media of Milan, Marcon develops the narration in his works around an imaginary collective grouping of often small, intimate everyday stories. The artist works out individual memories that when gathered in serial projects take on the dimension of universal memory. “My works attempt to open a breach in the visible, an opening through which a portion of this deeper dimension can surface; it is a process that whose working instrument is the tireless gaze.” (D.M.) Among the solo shows of Diego Marcon, recent events include: SPOOL curated by Caterina Riva, Artspace, Auckland, New Zealand (2013); Veglia d’armi curated by Daniela Zangrando, Monotono Contemporary Art, Vicenza (2011). His work has been featured in many group shows, Fondazione Sandretto Re Rebaudengo, Turin; Fondazione Bevilacqua La Masa, Venice; Fondation d’entreprise Ricard, Paris; De Kabinetten van de Vleeshal, Middelburg, Netherlands. In 2012 he won the XXIV National Visual Arts Prize of MAGA – Museo Arte Gallarate, Gallarate.